Are you leveraging Instagram ads for your business? If you’re not, why aren’t you? Running Instagram ads is a no-brainer because it provides a platform for your company and brand to tell visual stories by using various ad formats. Many advertisers have seen this channel yielding higher ROI in comparison to their other advertising campaigns.
Not only do over one billion people make use of Instagram every month, engagement numbers for the app are higher than both Facebook in addition to Twitter. It’s for this reason that we would like to walk you through the discipline of Instagram advertising in order to give you the chance to hyper-target your content to the Instagram users who count.
Small Instagram audiences still make a difference
No matter how tiny your audience is, your posts almost certainly still receive at least a few likes as well as comments. This is especially if you make use of Instagram hashtags which are relevant. And with 500 million active users which use this channel on a daily basis, it’s an enticing digital marketing channel.
The business case for learning how to make money on Instagram is strong. Not only does Instagram’s engagement demolish Pinterest and LinkedIn, but, for brands (as we’ve alluded to before) it even outperforms Facebook by a factor of ten.