Digital marketing is one of those things that is defined by anyone and everyone who uses it. Everyone has their own understanding of what marketing online is. One of the best definitions we have found comes from Neil Patel, a crazy successful digital marketing entrepreneur who has some incredible, user-friendly tips on how to delve into this exciting world.
Neil defines digital marketing as “Digital marketing is any form of marketing products or services that involves electronic devices.” He adds, “Digital marketing can be done both online and offline and both kinds matter for a well-rounded digital marketing strategy.”
You’re probably sitting there and thinking to yourself: Surely this isn’t accurate – why does Neil say that digital marketing can happen online as well as offline? Doesn’t digital marketing just happen online? Yes, this type of marketing happens predominantly online but offline means can be used to amplify the message. For example, if an online digital marketing campaign for a new product takes place an offline campaign to spread the message further, and get new markets, could be undertaken.
Some of the online digital marketing categories include SEO, content marketing, social media, email marketing and pay-per-click advertising. Some of the offline digital marketing categories include enhanced offline marketing, radio marketing, TV and telemarketing.
Why does digital marketing matter?
Digital marketing matters because we spend most of our lives online today. We sit in front of screens most of the day, and so are your clients. Therefore, you need to speak to people where they are at, which is online.
Digital marketing helps your clients to find you, notice you, get leads and turn those leads into sales. It helps create interest and awareness of your brand through videos, SEO and social media. It helps your customers to go from considering buying from you to making the sale through your website, email, and content marketing.