The Internet is magic… and your blog, social media, ads, website and a range of other factors have a special kind of power to attract the right clients to you and to lead them through your sales funnel successfully!
However, behind the scenes, it’s not magic at all. It’s Search Engine Optimisation (SEO), of course! This is a carefully crafted web that functions almost like a roadmap that you use to guide your users to where you want them to go.
And if you read one article about SEO this year, you should definitely make it this one. We’ve compiled everything you need to know about SEO into one punchy, powerful article. So read on and be amazed what you’ll learn!
SEO, you sneaky little…
Folks, we’re not going to lie. SEO is tricky. You need to understand and be up to speed on emerging trends, changing algorithms, the latest technology, and how your clients behave and what they want. It’s a lot!
And many businesses completely avoid SEO because it seems like such a huge task that requires expert knowledge – and it does – but you can always use the baby building blocks until you can:
- Upskill yourself with the latest SEO course which will teach you the ins and outs you need to watch out for, or
- Afford to pay the experts to build your SEO.
The SEO buzzword is…
Optimisation! The goal of SEO is to rank higher in relevant searches, and there are a few fundamental ways to do this including optimising your website by having appropriate and relevant content (that has appropriate keywords inserted in this) and establishing your authority through brand mentions, high-quality content and inbound links.
You can also look at optimising general things on your website such as the page loading speed, changing page titles and meta descriptions to include some of your target keywords and having clean code.
And then, of course, content marketing. Although you can treat this as a separate digital marketing strategy, it is also an important element of SEO. Develop high-quality, original content over time, and you will reap the rewards by building a loyal, recurring client base.