If you have decided to get clued up on digital marketing and want to know how it will work best for your business, this review could be of some help. It’s important to be up to date with the latest digital marketing trends since this industry keeps transforming at a phenomenal pace. Not only are there a magnitude of online digital marketing apps, but they are now being integrated for even more user-friendly qualities.
What’s happened in the last six months and what will happen to the end of the year?
Across the board, there are 8 vital digital marketing communication strategies, known as:
- Content Marketing
- SEO (organic search)
- Paid Media (Google Ads Programmatic display)
- Social Media Marketing
- Email Marketing (Marketing Automation)
- Multi-channel Analytics
- Integrated Planning (Always-on + Campaigns).
In the latest Managing Digital Marketing Report, Smartsights.com asked their users which tactics marketers think are most important. The results reflected that Content Marketing was favoured at #1 – and has been regarded in the top 3 for some years. It’s no wonder, since content marketing can be utilised by all types of businesses, no matter its size. Along with the right strategy, it can make a good first impression that supports communications throughout the entire customer life cycle.
Artificial Intelligence (AI) and Machine Learning was favoured at #2 and is the way of the future in the digital world. It proposes that marketers foresee a good return for installing the latest AI tools that supports many marketing applications for AI. It might become the most popular strategy as personalisation and marketing automation will be enhanced, especially with regards to Marketing Automation and Email Marketing.
Like content marketing, marketing automation and email marketing are reliable marketing strategies for any business type and size. While more experienced companies will make enhancements through the use of AI, other less experienced businesses will see improvements with the relevance and timing of their emails by utilising rules-based automation and personalisation.
Digital Marketing: From multichannel to ‘omnichannel’ marketing
There is an expansive trend in marketing known as ‘omnichannel communications’ which concentrates on the customer and expands on marketing strategies:
- ‘Omni’ is based on a Latin expression meaning “all, every, the whole, of every kind” and – in terms of digital strategy – it seeks to reach and interact with customers across contact points in all channels.