Marketing has become a whole other ball game since the arrival of popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Social media marketing has developed into a practice that allows us to share interesting information and build an audience online.
Marketers use social media marketing campaigns to draw that audience to the website and encourage them to engage with the brand by sharing posts with their own networks. When you think about it, these campaigns will give any brand a massive online reach, to a sea of potential customers, and this is exactly why social media is so popular in the realm of marketing.
The Secret: Content Marketing
Yes, you read that accurately. The secret to social media success is content. Social Media marketing is fairly simple once you realise that you are not trying to sell a product or service you are offering the idea of your brand. We could also describe this as your company’s specialised knowledge or expertise in a field that it has to offer to the world.
Content marketing is the formulation of relevant and interesting content that will showcase the benefits that your business can give to the average consumer, and eventually, cause them to take action to support your brand. It is important to make content marketing a large part of your social media marketing strategy, as content marketing is what strikes an interest in the minds of your target audience.
Your website should house your content marketing posts and your social accounts act as conduits back to your website, but what posts are considered content marketing?