Content creation is a very important part of digital marketing. It’s also common knowledge that Internet users will not discover your business when browsing the internet unless you put content together.
Content is the dynamic force behind all effective digital marketing campaigns, including search engine optimisation (SEO), pay-per-click (PPC) advertising campaigns as well as social media marketing (SMM). Each piece of content that is created signals a new opportunity for your business to connect with potential customers.
Not all formats of content creation are created equally, however. There’s content writing, but there’s also copywriting for digital marketing. While both are made use of in digital marketing campaigns, they have starkly different purposes. If you utilise digital marketing in order to promote your business, you should learn the nuances that distinguish content writing from copywriting.
What is the difference between digital copywriting and SEO writing?
A deeper look at copywriting
Digital copywriting is defined as strategically creating content in order to build brand awareness as well as ultimately prompt consumers to take a specific action — most likely, this is associated with a purchase. It is also termed as persuasive writing for this very rationale.
Online copywriting can cover a variety of projects, and it can take many forms. This depends on your company and product.
Copywriters mainly focus on projects such as:
- Web pages,
- Landing pages, and
- Video and audio scripts.
This is just a very small instance of the long list of projects copywriters may work on.
SEO Writing: What is it all about?
If ever there’s a field of marketing which is a mystery for many, it’s the vast field of SEO. SEO, or search engine optimisation, is a field where you focus on the best practices which assist your content rank well on search engines like Google, Bing as well as others.
So what – exactly – is SEO writing?
SEO writing, or on-page SEO, is a kind of writing where you focus on creating content which is both search engine and user-friendly.
One error that many content creators make is to concentrate on creating content that is search engine friendly as well as neglect the user experience. These are black hat SEO techniques which will not get you anywhere. Some bad SEO practices include the following:
- Keyword stuffing,
- Cloaking, as well as
- Buying backlinks.
White hat SEO (the good kind) involves the creation of digital copywriting with the user in mind.
The chief focus of SEO copywriting is to create content which is not just informative but is also designed in order to be easily discoverable by search engines.