Have you included influencer marketing in your digital marketing mix? Developing a world-class influencer marketing strategy is a phenomenal way to build trust, produce high volumes of content and break the noise! However to succeed with influencers, you first need to have a strong influencer marketing strategy in place. When…
Social Media Marketing Blog
As a social media marketing medium, TikTok is proving to be quite successful for small businesses, The video-sharing platform [TikTok] has been credited with bringing back the short-form video and a social media culture which is less focused on carefully curated aspirational content, but rather bite-sized pieces of entertainment which…
Social media has never been a better avenue for marketers to venture down than it is at the moment. It is estimated that Facebook has approximately 2.74 billion monthly active users, with these users spending around 34 minutes per day utilising the platform. And there are no signs of this…
The most popular communication symbol of the 21st century, the hashtag, holds some very real power as a mechanism in engaging with consumers. Frequently, it’s an afterthought, utilised as an addition after the planning stage of a campaign is done and dusted. So how should you engrain the symbol into…
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