Social Media Marketing Blog

DSM Digital School of Marketing - social media
How has social media changed in the last five years?
The world that we live in today is one where Facebook alone – as one of the most popular social media platforms ever – has over 1.65 billion active users every month. It’s a marvel which has had – and continues to have – a remarkable effect on both casual…
DSM Digital School of Market - website conversions
How can social media help your website conversions?
Social media consumers possess more purchasing power than they ever did before. According to social media statistics which were released recently, Instagram and Facebook have developed into two of the top channels for people who are looking to research as well as buy products online. Buyers have become familiar with…
DSM Digital School of Marketing - social media to market your blog
How to make use of social media to market your blog
You’d be right if you think that new social networks are being developed and marketed every single month. There are quite significant social networks as well as niche social networks. There are tonnes of opportunities for you to promote your blog on each and every one of the social networks.…
DSM Digital School of Marketing - engagement rate
Why Should You Be Measuring Your Engagement Rate?
The term ‘engagement rates’ refers to metrics  which track how keenly involved with your content your target market is. Consumers who are engaged interact with brands via “likes”, comments as well as social sharing. ‘Engagement rate’ is a metric that is often used in analysing the effectiveness of brand campaigns.…

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