There are 7.6 billion people globally (56.72 million of these are in South Africa) and 53% of these individuals are active users of social media. Out of the 4.021 billion social media users, approximately 55% are on Facebook. To make the statement that the entire world is on Facebook is…
Social Media Marketing Blog
Social media is constantly evolving. As a result, users’ behaviours change with it. One element that doesn’t switch out is that all social platforms move quickly. There is a steady stream of content competing for social media users’ attention. You want to get the most eyes that you can on…
With the digitalisation of everything so to comes digital disruption. Waves are being made in the social media marketing sphere. In fact, social media continues to be the main disrupter of all things related to digital marketing. Unlike a few years ago, social media networks are well established and continue…
Influencers are here to stay for the long haul and are an indispensable part of digital marketing. There are, at the moment, more than a billion users who are active on Instagram on a monthly basis. People have grown so dependent on social media as well as digital marketing campaigns.…
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