Social Media Marketing Blog

DSM Digital School of Marketing- Brand Differentiation
How do you differentiate your brand?
In a market that is flooded with endless marketing campaigns, you can’t afford to blend in. It is vital for you to stand out and differentiate your brand. As Dr Seuss says, “Why fit in when you were born to stand out!” The WPP and Millward Brown 2015 “BrandZ Top…
DSM Digital School of Marketing-Brand Identity
How to develop your brand identity on social media
“The only true happiness lies in knowing who you are.” Laurell K. Hamilton Even though Laurell was talking about your personal identity, we’re pretty sure the same can apply to your brand identity. Brands who don’t know who they are, are usually not happy people. And the brands who do…
DSM Digital School of Marketing-Social Media Strategy
How to formulate your social media marketing strategy
If you fail to plan, you plan to fail – that’s the way the saying goes. And it’s no different when you are planning your social media marketing strategy. Read on to find out more! How would you define a social media marketing strategy? A social media marketing strategy is…
DSM Digital School of Marketing - users
Social Media Strategies to Engage With Users
Ever wondered how social media users engage with brands on social media, including how those engagements consequently influence the audience’s final and buying decisions? And these findings address just that. The insights below will help you understand how social media engagements with consumers creates trust, plus, boosts brand awareness, and…

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