Social media has been driving many of the conversations around the COVID-19 global crisis. People continue to turn to social in order to share their experiences, information as well as feelings about this unparalleled situation. According to data released by Twitter, COVID-19 related Tweets are being shared every 45 milliseconds. In addition, #coronavirus is now the second most-used hashtag of 2020.
This communication is powerful, however not nearly as strong as when the conversation turns into the real connection among distant and sometimes unrelated individuals. People are using social to reach out, assist others and create significant relationships during this time of uncertainty.
The Role Of Brands In Social Media Communication
There is a significant role that brands have to play in facilitating connections on social media. Recent research shows that 91% of individuals believe in social media’s power to connect people. A further 78% of consumers would like brands to make use of social in order to assist people to connect with each other. Those numbers send a clear message to organisations as they navigate a crisis that is so much bigger than their brands: create connection through relevance.
If you find yourself needing inspiration as well as encouragement, please do not hesitate to reach out (virtually) to your local community of fellow entrepreneurs. We are all in this together, so try to set aside some time in order to:
- Share a couple of stories,
- Trade information about what’s doing well, and
- Build a more powerful sense of camaraderie with your colleagues.