In our recent article entitled What does ‘SEO’ mean in marketing? we said that Search Engine Optimisation (SEO) is about making the process of search easier for Internet users so that they can find what they are looking for easily. So a simple job description for an SEO expert would…
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In previous articles – such as What does SEO mean in marketing? and What does an SEO specialist do? – we outlined some of the basic concepts in SEO or Search Engine Optimisation. The process of SEO has varying price tags attached to it: it can cost as little as…
Almost 60% of South Africans now have access to the Internet. This is according to an annual report from We Are Social and Hootsuite. Most Internet users access the service on cellphones and tablets. With this massive digital audience, good SEO techniques can see your traffic increase to your websites.…
Depending on the nature of your company, Search Engine Optimisation (SEO) may contribute more to you achieving your overall business strategy as opposed to Pay-Per-Click (PPC) advertising does. In this article, we take a closer look. PPC vs SEO Look at your budget first New information released by the Small…
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