Public Relations Blog

DSM Digital school of marketing - own PR
Can I do my own PR or do I need an agency?
Public relations (PR) is an important tool to grow any business. But the question many entrepreneurs and small business owners ask themselves is “Can I do my own PR or do I need an agency?” In this article, we’ll answer this question for you. “Some are born great, some achieve…
DSM Digital school of marketing - press release
What is a Press Office?
The purpose of having a superior public relations strategy is to be able to describe your product and/or service offering to your target audience using as many or as few words as you see fit. This doesn’t mean that you can turn your press releases and thought leadership pieces into…
DSM Digital school of marketing - pr process
What is the PR Process?
An essential part of digital marketing is getting people to talk about you and be interested in your brand as well as the products and/or services that you offer. Generating content for your own website and social media platforms is a big part of how you generate a buzz about…
DSM Digital school of marketing - public relations strategy
Why do you need a Public Relations Strategy?
In our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’ (PR). In this article, we look at why you need to have a solid PR strategy for your business. Reasons you need PR Advertising on its own doesn’t work People…

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