Public Relations Blog

DSM Digital School of Marketing - digital public relations
What does a digital public relations officer do?
Individuals who decide to become digital public relations officers (PROs) are responsible for building, as well as maintaining, a positive public image for a business or organisation. Digital PROs create messaging for the media, which range from press releases to social media messaging. These shape the public opinion of the…
Digital School of Marketing - digital public relations
What does digital public relations entail?Find out more.
PR has changed in a massive way. No longer is it just about media relations and churning out press releases. Digital PR is all to do with combining traditional PR with content marketing, social media and search. It is transforming static news into conversations. Media is being bypassed to speak…
DSM Digital School of Marketing - pr executive
Do you know what a PR executive is?
A Public Relations (PR) executive is accountable for handling all public relations activities for a company. The term ‘public relations’ refers to a planned communication process which is responsible for building relationships that are mutually beneficial between an organisation and their audience members. PR executives assist a business or individual…
DSM Digital School of Marketing - pr
The five things that everyone has to know about PR
“If I was down to my last dollar, I’d spend it on public relations.” This is Bill Gates, billionaire and founder of Microsoft’s take on the importance of public relations (PR). It is the relationship an organisation has with others and, yes, the lack thereof when needed can send a…

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