Public Relations Blog

DSM digital school of Marketing - inbound pr
What is inbound PR?
For decades measuring the return on investment (ROI) of public relations (PR) efforts have proven challenging as a means to do so accurately simply did not exist. Inbound PR aims to challenge this by bringing PR efforts (such as content creation and media relations) and inbound digital marketing together. By…
DSM Digital School of Marketing - press releases
How do I get my press releases published?
Sending press releases to different media is a great way of sharing newsworthy events and occurrences in your company but keep in mind these should be written by professionals. Many deem writing as an easy task and this is the first mistake companies make when trying to cut costs. A…
DSM Digital School of Marketing - pr strategy
Why you need a PR strategy
The benefits of a strong public relations strategy far outweighs complacency and praying for free publicity when the opportunity arises. A goal-driven and deliberate strategy can set you years ahead of your competition’s reputation and sales. Unfortunately, PR is notorious for being misunderstood and neglected but, when optimised, companies can reach…
DSM Digital school of marketing - digital public relations
What is digital public relations?
“A good PR story is infinitely more effective than a front-page ad.” Richard Branson Richard Branson was right when he said that a good PR story is more effective than an ad on the front page of a publication, be it a newspaper, magazine or other publication. Today, with the realities…

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