Public Relations Blog

DSM Digital School of Marketing - PR
How Can PR Help To Grow Your Business? Find out in this article.
If you own a small, it’s time to start thinking about Public Relations. PR, or public relations, is a key part of the marketing process, and often far more cost-effective than traditional advertising. And yet, many small businesses are still confused about what exactly PR is and why they need…
DSM Digital School of Marketing - online reputation management
The Latest Trends In Online Reputation Management
Nowadays, the reputation of a brand progressively influences the buying decision of prospective customers. In a heavily digitalised society, organisations are constantly being evaluated and are able to get public feedback via social media platforms at any point of day or night. This means that it is especially important for…
DSM Digital School of Marketing - digital public relations
Tools To Help You In Your Digital Public Relations
Public relations is predominantly a relationship-based profession, but there are countless other activities and responsibilities that are often laborious and menial. With a lot of PR activity taking place online and in digital spaces, technological advances are making the lives and jobs of public relations workers much easier. This article…
DSM Digital School of Marketing - public relations
How To Start A Sought-After Career In Public Relations?
The public relations profession is more than sending out the odd press release and building good relationships with the media. Public relations officers are tasked with optimising ALL communication between the company and the public. This can involve anything from assessing the way a logo makes customers feel, through to…

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