Public Relations Blog

DSM Digital School Of Marketing - PR Pros
How Can PR Pros Can Humanise Their Brands With Social Media?
PR as well as social media go hand in hand. Public relations and social media networking are able to humanise your brand. It is called the communications industry, after all. However, how can you – as a PR pro – make use of social platforms to humanise your client’s brand…
DSM Digital School of Marketing - artificial intelligence
How to Utilise Artificial Intelligence in Public Relations
Artificial intelligence (AI) has the ability to change the way we handle PR and marketing communications. AI is an umbrella term for technologies which enable machines in order to perform cognitive tasks-such as seeing, writing, moving, reading, or analysing data – as-well or better than – humans. AI technologies may…
DSM Digital School of Marketing- Digital PR
How Does Digital PR Improve Brand Awareness?
A digital PR strategy is an established tactic which will increase awareness of a brand online. When done right, digital public relations can be one of the most cost-effective ways in order to promote a business at scale. We find that the most effective brands are those that look beyond…
DSM Digital School of Marketing - public relations
How To Use A Company Website For Building Public Relations
Things in the public relations space have changed significantly. Print media is on a downward fashion – although it’s still an extremely valuable PR tool – and touching a wider audience through social and digital media has taken off like a rocket. With the significance of digital media growing at…

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