Public Relations Blog

DSM Digital School of Marketing - public relations

Why Do We Need Public Relations?

The function of public relations is to help to manage a business’ reputation. How? Let’s have an idea about it. Trusted media connections are prerequisite reputation management. For an instance in your business journey, you will confront terrible situations such as advertising gone wrong or unhappy customers hitting out on…

Why Public Relations Is Very Important For Your Business

Whatever the industry, trust plays a massive role when it comes to defining the success of an organisation. Without trust, an organisation leaves potential sales on the table. In order to bridge that trust-gap between a business as well as its would-be clients or customers, the organisation can hire someone…

DSM Digital School of marketing - media auditing

What Is A Media Auditing?

Is your change-making organisation interested in securing a regular stream of high-quality media coverage? If so, thinking up a creative pitch which positions your work as newsworthy is not the primary step, nor is building a list of reporters in order to reach out to. Before you even think about…

DSM Digital School Of Marketing - digital public relations

Digital Public Relations 101

Digital Public Relations or “earned media” is a superb marketing channel. As with every element of marketing digital PR needs to have a process around it. Moreover your digital public relations outcomes are only as good as your story. Is Public Relations (PR) still relevant today? How do almost instant…

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