Public Relations Blog

Digital School of Marketing-Digital Public Relations
Rise of Virtual Press Conferences in Digital Public Relations
Digital public relations has always evolved alongside advances in media technology. From traditional print briefings and radio announcements to televised press events and online newsrooms, each shift has reshaped how organisations communicate with journalists and the public. In recent years, virtual press conferences have become a defining feature of digital…
Digital School of Marketing-Digital Public Relations
Digital Public Relations Strategies for Reaching Gen Z Audiences
Generation Z is actively reshaping the digital world. Born between the mid-1990s and early 2010s, this generation has grown up surrounded by smartphones, social platforms, and constant access to information. They have never known life without the internet, and that reality has fundamentally influenced how they consume content, assess brands,…
Digital School of Marketing-Digital Public Relations
How to Leverage Video Content in Public Relations Campaigns
Digital Public relations has expanded far beyond traditional press releases and media briefings. Today’s audiences consume information quickly, visually, and often through mobile devices. Social media feeds, digital news outlets, and company websites are filled with content competing for limited attention. In this crowded landscape, video has emerged as one…
Digital School of Marketing-Digital Public Relations
Using Social Listening Tools for Public Relations Insights
Social networking has revolutionised how businesses communicate, network and react to their environment. Millions of conversations are happening online every minute, offering crucial insights into what consumers are thinking, feeling, and expecting from brands. Before, public relations teams relied heavily on surveys, customer letters, and traditional media monitoring to gauge…

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