Project Management Blog

Digital School of Marketing-Product Management
Product Management for Subscription-Based Services
The era of subscription services has changed how companies provide value to their customers. This business model is a bedrock of modern commerce, used everywhere by streaming platforms and software-as-a-service (SaaS) solutions, to subscription boxes and digital memberships. Subscription-based services bring an interesting paradigm for Product Management, unlike the typical…
Digital School of Marketing-Product Management
Product Management Lifecycle from Launch to Sunset
Understanding the entire product management lifecycle is key to building successful products that endure and deliver even more value to more customers over time. From the evaluative rollercoaster of a product launch to the strategic thinking required to retire one, each phase demands attention and decision-making. The Product leadership lifecycle…
Digital School of Marketing-Product Management
Comparing Agile and Waterfall for Product Management Success
For those of us in product management, selecting the proper development methodology is a momentous decision that affects timelines, team dynamics and interactions, customer satisfaction, and the overall success of the product. The two most popular approaches are Agile and Waterfall. They all have their own weaknesses, strengths and best…
Digital School of Marketing-Product Management
How to Prioritise Features in Product Management Roadmaps
Product management, fundamentally, is the art of strategic omission – the careful judgment and discerning realisation of what to build next and, arguably more importantly, what to defer. A properly prioritised product roadmap is far more than a basic to-do list; it is the most critical single artefact that aligns…

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