Project Management Blog

Digital School of Marketing-Product Management
Product Management in a Post-Pandemic World
The COVID-19 pandemic disrupted industries, changed the behaviour of customers and made businesses start re-evaluating their strategies from scratch. One of the hardest-hit functions is Product Management. Companies were forced to change in a new world of remote work, rapid digital transformation and extreme market volatility that unleashed a wave…
Digital School of Marketing-Product Management
The Future of Product Management: Trends to Watch
Product Operations is no longer a role that stays the same month over month, as technology, customer expectations, and business models are constantly changing. Where the role used to live, it has now evolved into a strategic leadership position that helps influence industry trends, streamline cross-functional teams, and deliver solutions…
Digital School of Marketing-Product Management
Product Management Case Studies and Success Stories
One of the most effective ways to learn about best practices and strategic approaches that generate superior results in the world of Product Strategy is to absorb real-life success stories and case studies. Frameworks and methodologies are necessary (and we have those here also), but watching real-world Product Strategy teams…
Digital School of Marketing-Product Management
Manager’s Guide to Product Management Discontinuation
Product Management typically places the highest emphasis on launching new products; however, putting end-of-life in that basket as well provides twice the headache and a double opportunity for failure. Discontinuing a product is not just about removing a product from the market. Still, it goes beyond that and is a…

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