More than 60% of the South African population owns a mobile phone and approximately 40% own a smartphone. This is one of the main reasons why brands are gravitating towards mobile as a channel for advertising. If you want to start experimenting with mobile marketing then the following tips are for you.
Mobile Marketing advise
On average, 60% of all website traffic comes from mobile phones. This is why it’s essential to make sure that your website is mobile friendly. Sites that are not can also run the risk of getting pushed down the organic rankings by Google as the search engine recently released their mobile first indexing algorithm update.
Create Content That’s Mobile Friendly
My website is mobile friendly. Doesn’t that mean that my content is automatically mobile friendly too?
No, not necessarily.
We are referring to making your content easier to consume on mobile devices. Sentences and paragraphs that are too long might allow readers to lose focus. Make sure to write short, easy-to-read sentences while adding regular line breaks and white spaces to make simpler for readers to keep focused.
Easy Mobile Navigation
Everyone knows where to look for menu options on a desktop. However, when it comes to mobile it’s not always that simple to find. A hamburger menu might be the best option to ensure that the menu items are clear and easy to understand. This can go a long way to helping visitors find what they are looking for.
Search Engine Optimisation
As mentioned above, Google recently introduced their mobile-first indexing algorithm. Knowing this it’s essential that you optimise your website for search engines to the best of your ability. To learn more about search engine optimisation, have a look at this article from V8 Media regarding the 19 best practices when it comes to SEO.