Latest Digital Marketing Blogs

DSM Digital School of Marketing - Augmented Reality
How To Supercharge Your Digital Marketing with Augmented Reality Campaigns
The business world is continuously innovating. This means that if you want to be successful, you need to be willing to adapt with the times. It also means that you should strive to keep your business on the cutting-edge from time to time, particularly when it comes to increasing customer…
DSM Digital School of Marketing - digital transformation
How To Conquer The Challenges On The Road To Digital Transformation
Advanced technologies have revolutionised the way people communicate, collaborate as well as interact with business and each other. The impact has been so great that digital transformation is no longer an option for businesses. It is a necessity. For most start-ups, it is a matter of survival in the evolving…
DSM Digital School of Marketing - entrepreneur
How To Think Like An Entrepreneur
Entrepreneurs are a very particular breed of person. This is because they think in a very special way. You’ll likely know when you’re near to one. Their words will give you clues as to how they think. It can be fascinating. Entrepreneurial life is definitely really exciting however with ditching…
DSM Digital School of Marketing - brand
How To Create a Global Brand for Your Small Business to Grow
A small business does not need to stay small forever. In actual fact, you may already be considering ways in which you are able to help your business grow into a global brand. In other words, one with a reputation for excellence and a customer base to match. However, upscaling…
DSM Digital School of Marketing - digital transformation
How To Build Empathy Into Your Digital Transformation Processes
In order to succeed at digital transformation, business leaders need to ensure that teams and customers are able to get empathetic technology interactions. It is necessary for tech to ‘speak human’. That starts with emphasising user-centricity and ends with careful measurement. As organisations plan and undergo digital transformation initiatives, there…
DSM Digital School of Marketing - brand
How To Manage A Brand In A Multilingual Environment?
Research has shown that consumers respond more favourably to messages that they receive in their native language. However, brands – both large and small – need to invest in making sure their multilingual campaigns go beyond translation. In South Africa, which boasts 11 official languages, only 8% of South Africans…

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