Latest Digital Marketing Blogs

DSM Digital School of Marketing - agile project management
How To Use Agile Project Management Principles In Your Work
A total of 48% of projects are not completed within the planned time, 43% go over their original budget and then 31% of projects don’t meet the original objectives and business intent. This doesn’t sound extremely optimistic. It is clear that modern project managers are battling to find the path…
DSM Digital School of Marketing - Cross-Channel
How To Enhance Your Digital Marketing via Cross-Channel Insights
Adopting a new approach to how you strategise your digital marketing campaigns might be just what you need in order to break through a plateau and to also better serve your targeted audiences. This is one way that cross-channel insights is able to drive real gains. Moving beyond your normal…
DSM Digital School of Marketing - social media metrics
What Are The Social Media Metrics You Need To Focus On?
From follower counts right down to post engagement percentages, the ever-changing world of social media metrics may be confusing to wade into. On top of that, a new and significant important metric seems to be established on a weekly basis. As a social media professional, social media metrics are your…
DSM digital School of Marketing - reviews
How To Handle Fake Online Reviews of Your Business
Even well-managed organisations have off days, which means that the occasional negative online review is quite a normal part of doing business. However false and defamatory reviews? Those can be irritating, infuriating as well as damaging to your bottom line. If angry customers, unhappy ex-employees or competitors post incorrect reviews…
DSM Digital School of Marketing - customer reviews
How To Get Great Customer Reviews
Every successful digital marketer knows that word-of-mouth advertising trumps all other types of advertising when it comes down to generating new business. When your potential customers or clients hear the thoughts of others who have already done business with you, this creates a perception and influences decision making in a…
DSM Digital School of marketing - customer journey map
How To Create A Customer Journey Map? Learn more.
It may be challenging for your company to get into the minds of your customers. You could be wondering why a customer spends so long browsing your selection – and adding products to their cart – just to close the tab. Alternatively, you could be wondering why it’s taking your…

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