Latest Digital Marketing Blogs

DSM Digital School of Marketing - B2C
In What Ways Are B2C And B2B Social Media Marketing Strategies Different?
Even if your organisation does not have a social media marketing strategy, you are likely utilising social media to some degree as it is free, powerful, and can be made quite easy. You will probably be promoting your content using these different platforms and doing your best in order to…
What Are The Important Factors To Consider When Branding A Business?
What Are The Important Factors To Consider When Branding A Business?
For many marketers and business owners alike, branding still means having a cool name, slogan and logo for the business. Although that was the case almost 10 years ago, the concept of branding has evolved a lot over time. Today it’s no longer about constraining only on the aesthetic component…
DSM Digital School of Marketing - digital transformation
Why Digital Transformation Is A Roadmap To Success
Organizational change is never easy but achieving digital maturity through digital transformation can be a particularly arduous journey, for even the digital-first companies. Although the COVID-19 pandemic has made digital transformation an even-more urgent need, companies need to also morph iteratively so that they can keep up with the speed…
DSM Digital School of Marketing - PPC fraud
How To Handle PPC Fraud
PPC fraud has been around ever since the early years of this type of advertising. However, the techniques and the technology have been growing increasingly sophisticated over the years, with the volume of PPC ad fraud holding fairly steady. Most people are aware of click fraud, which is the most…
DSM Digital School of Marketing - web 3.0
What Is Web 3.0?
Imagine a new kind of internet which not only accurately interprets what you input however actually understands everything that you convey, whether via text, voice or other media, one where all content that you consume is more tailored to you than ever before. We are at the turning point of…
DSM Digital School of Marketing -brand values
How Can New Business Owners Establish Brand Values?
New businesses are on the rise. In recent studies, ​​83% of millennials and 51% of Gen Zers said they wanted to buy from brands that align with their values. So if you’re starting a new company in 2022, start by mapping out your brand values to help you find and…

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