Automation has completely revolutionised the way marketing happens. Nowadays, content marketers can leverage automated programs that spit out gorgeous graphics and engaging copy within seconds. So, the truth is that businesses don’t even have to create their own social media marketing content. However, these automated content generation platforms literally cost an arm and a kidney, and they don’t have that human touch people resonate with on social media. So, if you’d prefer to craft authentic, personal social media content – continue reading:
Craft authentic, personal social media content
Gather useful resources
Before getting started with your social media content development, you’ll want to gather all of the company resources that you think could add value to your social media offerings. Things like company profiles, product photos, staff photos, and company logos can all be used in some way or form on social media platforms, and can be chopped up to create smaller individual pieces of content.
Find the right tools
You’ll also want to make sure you have the tools to actually create the content you’re hoping to share with your followers. You don’t need to hire full-time graphic designers and copywriters. There are free online tools to help you with this! If you need stock photographs, you can use websites like Unsplash.com and 123rf.com to source them. To do the actual designs, canva.com won’t let you down!