Do you have any kind of strategy driving your social media activities? Posting original content once in a while, and sharing the odd third-party link, do not a social media presence make. Today’s society operates largely through social media, and brands/people that aren’t on social media often come across as suspect. The sad part is, even if you post semi-regularly, there’s no guarantee that people will come across your content. The keys to increasing your presence on social media are consistency and authenticity. We’ll take you through these, and a few other tips, below:
Increase your presence on social media
Aim for 100% completion
When did you set up your social media accounts? We’re talking about your personal account, as well as your business page. There are many optional fields to fill in or leave blank when setting up social media accounts and pages, but to get the most out of your social media efforts, you’ll want to get to 100% completion for both. The more information you give your followers, the more they will know about you and your brand – which will build better trust in the mutually-beneficial relationships you’re building.
Create a content calendar
Posting content as and when the mood strikes? The most successful social media campaigns are carefully thought-out, down to the smallest of details. Print out a blank calendar for next month, and make a note of all the significant days (public holidays, international observances, etc.) by highlighting those days. Can you associate your brand and offerings to the days of significance in some way? Decide on exactly when you’ll be posting your content, as well as the specific time the content will go live.