Good marketers not only balance creative requirements with budget limitations, however, also determine strategies in order to please their target audience. They keep themselves armed with the correct tools. And since videos are the best tool to engage people, it makes a lot of sense to employ a fantastic video strategy to help tell your brand story as well as engage customers.
Effective B2B video marketing content may assist firms to tell compelling stories, showcase their expertise or company culture, as well as boost conversions. Video is already dominating social media, and it’s becoming central to any good marketing strategy. Very shortly, next year online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.
Why Should Your B2B Business Invest In A Video Marketing Strategy?
Video is no longer just used for internal sales as well as customer service training. It’s an essential part of communicating with your B2B prospects and also growing your business’ bottom line.
The following statistics tell a story:
- 95% of video marketers want to increase or maintain their video budget.
- 87% of LinkedIn video marketers describe video as an effective channel.
- 88% of video marketers report that they earned a positive return on investment (ROI) from video.
- 72% of individuals prefer video over text to learn about products as well as services
Video marketing is extremely versatile because it enables you to engage your audience on social media, educate your prospects through product demonstrations, sell your product or service with customer testimonials, and offer webinars that assist buyers in their decision-making process.
If you thought video marketing was simply a tool to raise brand awareness on social media, think again. Video is incredibly useful throughout your entire sales funnel as a means to generate leads and drive conversions.
Video Engages Your Audience
Do you remember the last time that you were interested in taking cooking classes on Masterclass? And how Facebook as well as Instagram flooded you with the advertisements of cooking courses in your news feed?
You were quite sure you never told Facebook about your interest in that however Facebook knew anyway. If you’re a marketer, you know all about this and you must have heard about something called “Facebook Pixel”. It’s a tiny piece of code embedded in your website which tracks visitors’ browsing behaviour. It helps you with what’s called ‘behavioural targeting’ and setting measures for your next campaign.
When you have an entire set of data about people related to your brand — such as current customers, potential customers, people who went through your funnel but did not click on that Buy button, and people who bounced off as soon as they saw your campaign heading — you are able to use this data and create campaigns targeting each user base set.
Video can be very useful for retargeting! For instance, you can create a ‘thank you’ video and target your existing customers, allowing them to feel exclusive and invested in them. Or you can re-target people who did not click your Buy button but were interested in your product because they went through your entire funnel. The possibilities are endless.
If you want to become a video marketing champion then you need to do our Advanced Digital Marketing Course. Follow this link to find out more.
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