Influencers are here to stay for the long haul and are an indispensable part of digital marketing. There are, at the moment, more than a billion users who are active on Instagram on a monthly basis. People have grown so dependent on social media as well as digital marketing campaigns. From their news, entertainment to their form of communication, these forms communication practically gave way to the birth of influencers. These people exist to satisfy the existing demand of brands to be given attention on these platforms.
Everything has its pros and cons, and influencer marketing is no exception. Influencers come in all shapes and sizes. With the digital possibilities snowballing, this branch of native advertising is getting more and more popular among both business-to-consumer and business-to-business brands. In this such a large market of digital influencers, huge mistakes are waiting to happen. An inappropriate message sent to 1 million followers can possibly do a lot more harm as opposed to good. Therefore, selecting a person in order to tell your story requires thorough selection as well as research.
Who are these ‘new’ influencers?
These new, socially savvy people are often more in the know, about social media as well as engaging with digital content, a supposed to brands and agencies. What results in these new influencers being even more powerful is the niche-based content that they produce.
This material is often in a very specialised area. There are millions upon billions of bloggers out there who publish content in popular areas such as parenting, food, fitness, fashion as well as entertainment. These influencers can be further segmented in order to reach specific consumers like parents of teens, pet lovers, marathon runners, tech fanatics as well as organic cooks.