Hashtags on Instagram remain to be an effective method of getting more eyes on, and people engaging with, your posts on this social media network. According to statistics, a post that has at least one hashtag averages 12.6% more engagement as opposed to posts that don’t have a hashtag. This means that it really is worth it to create a hashtag strategy for your brand if you want to grow you Instagram account.
This sounds easy in principle but, in reality, is it?
Instagram hashtags are everywhere but not many brands know how the correct way to use hashtags on Instagram in order to get the most value out of them. If you don’t have a keen understanding of Instagram hashtags, as well as how these work, they can become overkill pretty quickly. However, if you include the correct Instagram hashtags on your posts, you will probably see higher engagement as opposed to if you didn’t have any present.
The importance of hashtags on Instagram
Hashtags — which are a combination of letters, numbers as well as emojis that are preceded by the # symbol (e.g. #NoFilter, #WorldCup) — function to categorise content and, most importantly, make it more discoverable. Any person who clicks on a hashtag, or does a search for it, will see a page with all the posts tagged with it. Hashtags may not seem like too much of a high priority on surface however these remain to be one of the most important aspects of promoting your Instagram account.
So, the burning question which you probably want to ask right about now is: “If hashtags on Instagram are so important, how can I use these correctly for my business?”