Ah, the humble hashtag. It was first used on Twitter by Chris Messina in 2007 to ‘group’ related tweets together. However, these days you’ll find hashtags on almost every platform – even on those that don’t use hashtags. If your hashtag is popular, it means you’re trending. If you’re trending, it means traffic. Moreover, traffic means sales!
It was only a matter of time before Twitter saw how much stock businesses put in the trending hashtag. Now, it is possible for you to sponsor a hashtag so that you are able to create your own trends.
What are sponsored hashtags?
If you use social media for advertising your business, hashtags are a great way to promote and find topics related to you and your industry. In 2016, Twitter introduced the concept of sponsored hashtags or sponsored Tweets so that it became possible to use the hashtag even more.
These ‘conversational ads’ are promoted Tweets and, as with most advertising tools, the sponsored hashtags include call to action buttons with custom hashtags created specifically for that campaign. The call-to-action buttons allow you to choose between the custom hashtags and retweet the ad.
However, be warned… Sponsored hashtags come at a pretty hefty price! So, before you invest your hard-earned money into a sponsored hashtag, you need to be 100% sure it’s going to be worth it for you and your business. Investigate some other social media marketing options, see what the price is of these and how it will affect your ROI.