As marketers, we invest a fortune of time as well as resource into building brands. We’re trained in it – and we’re very good at it. However, how often do we apply those skills to establishing our own personal brands? For many of us, it’s not anything like as regularly as we should.
When we ignore personal branding, we don’t just sell ourselves short – we also miss a huge opportunity from a marketing perspective. The effect of employees who share content on LinkedIn is huge. And the most successful employee sharers are those people who’ve established their personal brand on LinkedIn.
The LinkedIn profile page is the basis for your personal branding. Regularly add features in order to increase its capabilities as a personal marketing platform and to give you new ways to signal your skills as well as motivations. If you haven’t checked your profile page lately, you might well find new ways to build your personal brand.
Complete Every Section Of Your Profile
It’s very important to make sure every section of your LinkedIn profile is complete, with no blank spaces or gaps. You should treat your LinkedIn profile as your online CV.
At a minimum, your profile should list the following:
- Your industry and location;
- A current employment position;
- Two past positions;
- Your education information; and
- A minimum of three skills.
In order to enhance credibility, it’s also wise to have at least 50 connections.
Use A Professional Picture That Represents Your Industry
Including a profile photo may result in 14 times more profile views. This also creates a sense of familiarity as well as trust. Typically you should utilise a quality, well-lit and professional-looking headshot which has a simple background.
It is also wise to have the same picture across your other professional social media channels (Twitter, Facebook, Google+ etc.); firstly to build your personal brand, and secondly to ensure you are easily identifiable across multiple channels.