There are hundreds of thousands of strategies out there when it comes to marketing your brand by making use of social media. These strategies promote creating content, creating a social media marketing calendar and orchestrating creative campaigns in order to keep your audience engaged.
But when it comes to creating a customer journey which takes potential customers – who are hearing about your brand for the first time – to a point where they become brand advocates and recurring buyers, there tends to be a gap.
The Beauty Of Social Media Marketing
The beauty of the process of social media marketing is that you can win over customers of all shapes and sizes. People who’ve never heard from you before? Those folks who just need a little “push” in order to become long-term buyers? They’re both fair game.
That said, getting in customers through social media means you aren’t able to take a one-size-fits-all approach to advertising. Rather, you need to create content and ads which speak to individuals regardless of where they stand with your business.
Enter your social media marketing funnel.
What Is The Social Media Marketing Funnel?
A marketing funnel is a path which your customers travel. From the first stages when someone learns about your business, to the purchasing stage, marketing funnels map routes that customers take to conversion and beyond.
With careful analysis, a marketing funnel allows you to know what your company must do in order to influence consumers at a particular stage. It begins the moment that they become aware of your brand and continues until after they buy a product and/or service.
The social media marketing funnel ends up with a customer becoming a very real advocate of your brand.