Social media marketing tricks and techniques are plentiful. However if you don’t know what’s When it comes down to success in social media marketing, it could seem like every competitor out there is attempting to grab your customers’ attention.
While it could seem a bit daunting at first, gaining traction on social media doesn’t have to be challenging if you know which key performance indicators (KPI) to examine. Through understanding volume, reach, engagement as well as influence, you and your marketing team will be well on your way towards discovering how to measure success on social media. Happening right now then you may very well be wasting your time.
Determine Your Social Media Marketing Goals
Before you jump straight into measuring every single tweet, photo, as well as Facebook comment posted about your brand, the first that you need to do, is think about your goals with social media:
- What are you attempting to accomplish or gain through these social channels?
- And which channels are most pertinent to those goals?
The first step in your measurement strategy should be to put together a list of what you’re attempting to achieve from your social media efforts. Social media may serve a number of different purposes, from broadcasting news and information, to answering customer questions as well as engaging with a community. What is your organisation trying to accomplish?
Set Benchmarks
Before launching a new social media campaign, be sure to document all relevant metrics of your current activity, including:
- Followers,
- Friends,
- Connections,
- Subscribers,
- Website traffic, and
- Lead conversions.
Documenting all relevant metrics in advance of a new campaign will enable you to attribute increases in your predefined benchmarks to the success of your programme
