Instagram, owned by Facebook, is arguably the world’s most popular social media channel. Millions of people post all sorts of content on a daily basis, in hopes that their followers will like what they put up. When it comes to marketing a business on Instagram, the rules change a bit. Instagrammers are wise, and can instantly tell when someone is trying to sell to them. Let’s take a look at how to attract Instagram followers and new leads by getting your Instagram business account in tip-top shape:
Get your branding on point
Does your Instagram account feature the same business logo that you’ve been using since you opened in 2007? The first step to rocking Instagram marketing is to get a good-looking brand together. This includes your profile picture and your cover image. Remember: your logo should already be in your profile picture, so it doesn’t have to be on your cover image. Also, make sure that other branding elements are present, like your contact information, website address, etc.
Get to know your audience
Another good question to ask yourself before launching head-first into an Instagram marketing campaign is this: who am I attempting to target with my marketing content? Target is such an ugly word, so we’re going to rephrase it. Who will have their life changed by my product/service? By building a comprehensive persona of the ideal person (or people) you’re hoping to attract through Instagram, you’ll get a better idea of what they’d want to see – which should influence your content choices.