There’s a good reason why Facebook bought Instagram back when they did. It is the fastest growing social media channel, and more people from more walks of life are starting to use it. Instagram is now a powerful personal and business branding tool, second only to Facebook itself. The great thing about Instagram is that brands can integrate their Facebook accounts, and can share content between the two platforms with ease. The challenging part of maintaining a successful Instagram presence is getting your bio just right. This article offers a few tips on getting your Instagram bio in tip-top shape!
Tips on getting your Instagram bio in tip-top shape
1. Start with your name
First things first; access your Instagram account and have a look at your profile. In the NAME field, you should ensure that it is, in fact, your actual name (we’re not talking about your username here). Instagram lets people search for you, but only by name or username. So, if they don’t know your username, and they search for your name but it’s not been filled in, they won’t find your account.
2. List your skills
The next thing to do is know what a bio is and isn’t. A business Instagram bio is completely different from a personal bio, and writing them both, in the same manner, is ineffective. Be sure to say exactly what your business does, and what your unique skills are that set you apart from your competitors. There’s no need for superfluous waffling on your bio. Get to the point and then do it fast!
3. Include your email
What about contact information? We know what you’re thinking. Why include your contact details in your bio when they’re already in your profile. The reasoning is simple. People are inherently opposed to effort. So, there’s a good chance they won’t take the time to look for your contact information unless they need your services immediately. This means that, by including your email address into your bio, people who read it will have your details right there to screenshot or copy down for later.
