According to Smart Insights, there are 3.484 billion people who make use of social networking. When you contemplate that the world’s population numbers 7.7 billion people, approximately 45% of the global population uses one form or another of social media. Tying in a social media experience with the products or services which your e-commerce store offers can assist with driving added value to your audience as well as paying customers in the same way.
The failure of F-Commerce
The term ‘F-Commerce’, which often stood for ‘Facebook commerce’ concerning Facebook storefronts, was an attempt which failed at syncing e-commerce with Facebook because the context in which it was used was not correct. People didn’t want to make purchases on a Facebook page of their favourite brand. This is because they were somewhat interested in doing things such as:
- Browsing through photos,
- Interacting with friends,
- Commenting on the page’s content, and
- Leaving customer feedback on the page’s wall or reviewing the business using the review
Comprehending the psychology behind how users of each social network use this particular network will assist with better informing the integration of your e-commerce strategy to avoid the mistakes of the past attempts at social integration.
The power of successfully social media and eCommerce integration
Every owner of an eCommerce website realises, at this point, the massive potential of successful social media integrations with e-commerce. At the start of 2019, it was noted that 55% of regular Internet users make use of eCommerce.
However, apart from essential content marketing – as well as social media advertising – there isn’t a lot being said about the best practices for combining your social media marketing efforts with your eCommerce storefront.
While there are some moves towards putting together social shopping carts as well as adding buy buttons to sponsored posts, these features remain in the beta testing phase. In the interim, there are quite a number of powerful social networking sites which are available that you can utilise in order to improve traffic to your eCommerce store.
In addition to this, there are a number of exceptionally innovative techniques which will enable users to fully utilise the integration of social media with eCommerce. These aren’t often as organic as a blog-and-social-media combo. However, there are plenty of options – this is if you know what to look out for.