How to Establish an International Digital Marketing Strategy

For every organisation, going international is a phenomenal achievement. This is because it opens new markets as well as new opportunities in order to increase revenue. However, a sweet dream can very well turn into a nightmare even for the big corporations however if they don’t have a proper digital marketing strategy to target their international audience.

The world is becoming increasingly digital, with consumers finding all their news, engaging with brands, and buying products, online. With so many individuals making purchases online, it’s easy to see the value of developing an effective digital marketing strategy when addressing a new market; companies can reach international audiences much quicker when utilising different digital media channels. This includes the likes of:

• Social media,
• PR campaigns,
• Content marketing,
• SEO, and
• Email marketing.

Having a diverse digital marketing strategy that uses different mediums increases the likelihood of a company getting a good response. When one channel doesn’t resonate with your audience, another one will.

Build Your International Target Audience Personas

An effective digital marketing strategy for an international audience begins with a detailed definition of the buyer persona. For that, you will require a comprehensive analysis of the foreign market in order to collect details in order to build your target audience persona. It is very important to involve several channels to mine the data about who you will be targeting in your digital marketing campaign.

Perform a Thorough Competitor Analysis

In order to build a digital marketing strategy for an international audience, you need all the information which is connected to the possible competition in the foreign market.

You will be able to collect this information from the competitor analysis which will ultimately help you to:

• Have a better understanding of the market
• Target the international audience in a more effective manner
• Make a prediction of the foreign market potential
• Track the economic climate
• Study related products on the market as well as prices for them
• Find effective customer acquisition tactics which are based on the competitors’ experience

There are several different factors which you need to take into account in the competitor analysis. Likewise, you need every detail on what works for them and what doesn’t in order to ensure you avoid repeating their mistakes and wasting money on ineffectual digital marketing strategies.

Focus On Your New Audience with International SEO

For an e-commerce organisation, it’s very important to stay reachable and available, particularly when entering foreign markets. Digital marketing may be a great solution here, specifically, if you do search engine optimisation for the international audience.

Performing international SEO will assist you with making your e-commerce business more accessible for the international audience because it involves a number of techniques that you can incorporate to help your new audience find you faster.

Get in touch with the Digital School of Marketing

If you want to learn more about digital marketing, then you need to do our Digital Marketing Course. Find out more here.