Sixty-five percent of the time that we spend on our media devices is on mobile. The way in which we prefer to access the world around us has changed, Your marketing strategy needs to adapt and develop a mobile marketing strategy. A total of 91% of us ensure that keep our mobile devices within arm’s reach 24 hours a day, so you essentially have the opportunity to be marketing around the clock.
Are you taking full benefit of the opportunities presented by the mobile marketing platform? If your organisation is anything like the majority, probably not. That’s OK because we’re here to tell you how to develop the perfect mobile marketing strategy for your business.
Recognising Goals And Objectives For The Mobile Channel
It goes without saying that mobile marketing goals and objectives should be related to the general business objectives of the company. In order to help with the process, think about how a mobile channel can assist you with meeting your business objectives. Many brands could have steered clear of developing mobile apps for download which were abandoned shortly thereafter by asking themselves these questions:
- What would you like your mobile app to achieve?
- Would you like to be driving traffic to a shop?
- Would you like consumers to have any channel for support?
- In terms of customer need can you meet these helps to achieve your business objective?
Optimise Your Web And Landing Pages For Mobile
The first step in putting together a best-in-class mobile marketing strategy for your brand is ensuring that any content or information that you’re marketing to a target audience can be seen accurately on their mobile device. For instance, optimising your web pages requires a specialised “design” for tablets as well as smaller screen sizes. This gives the prospect the opportunity to browse the content on a web page in a similar fashion as how they would on a desktop.
High-converting landing pages frequently include well-placed visual aspects in order to share a message with an audience rather quickly. However, as some mobile devices infamously take a lot more time to load image-heavy web pages, try to keep mobile-friendly landing pages – as well as web pages – to minimise loading time. It was found that just a one-second loading delay has the following effect:
- Decreases customer satisfaction by a total of 16%,
- Causes a 7% loss in conversions, and
- Produces 11% fewer page views.
In order to keep your landing and web pages as mobile-friendly as your possibly can, ensure that any photos or videos are made for mobile, and that they’re regularly updated in order to communicate a new message, streamlining your mobile marketing strategy.
Are you keen on discovering more about mobile marketing and how it can be used in your business? If you are then you need to do our Digital Marketing Course. Follow this link for more information and to book.
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