Your digital marketing strategy tells you how you’ll reach success, no matter how that success has been defined. The process is just as crucial as the outcome. Identify your unique capabilities. Have a good understanding of how to use these to your advantage while minimising threats. The process and tools available will help you identify a variety of potential strategies for success so that you can ultimately choose the one which is right for you.
When should strategic digital marketing planning be done?
The scheduling of the strategic digital marketing planning process depends on the nature and needs of the organisation as well as the current external environment. For example, this type of planning should be carried out frequently in an organisation whose products as well as services are in an industry which is changing rapidly.
In this environment, digital marketing planning might be carried out once or even twice a year and carried out in a very comprehensive as well as detailed fashion. In other words, with attention to:
- Environmental Scanning Issues
On the other hand, if the organisation has been around for many years and is in a fairly stable marketplace, then digital marketing planning may be carried out once a year and only specific parts of the planning process, for example, actions planning (objectives, responsibilities, timelines, budgets, etc.) are updated every year.