A dominant social media presence is one of the most valuable tools a small business can have at its disposal. Social media has redefined customer service as we know it, and it is the responsibility of all small business owners to jump on the bandwagon and optimise their social media marketing strategy. In doing so, small businesses will find that social media is more advantageous to business than one might expect. Many companies are making use of Facebook, Twitter, Instagram, Pinterest and LinkedIn to elevate their brand and spread their message to a broader audience. Here are some ways social media can help small businesses grow in 2020:
Ways Social Media can help a small businesses grow
Social media is extremely popular. In fact, almost half the world’s population engages on at least one social media platform. As the popularity of these platforms grows, so does the audience that can potentially be exposed to your brand. Social media is crowded with highly targeted customers of all ages and demographics, who are already on the platform and waiting for you to set up shop!
Generates Brand Awareness
These highly targeted customers are those likely to buy again, who can also spread awareness about your brand through word of mouth. Social media draws these customers to your business and allows you to build strong relationships with many readers that can help grow your brand exponentially.
Social media provides users with information about businesses and businesses with information about their customers. A simple question asked in the form of a tweet could reveal the interests and thought processes of your customers. This information sets up the perfect link to really connect with your customer base on a deeper level.
Customer Service & Support
The existence of these two-way communication channels allows businesses to give instant feedback on any questions or issues customers may have. This is a great way to showcase how much you care about each follower’s customer experience and ensure that each online consumer touchpoint provides significant engagement with your brand.