The phenomenon of social media marketing has ushered in a cultural revolution on an international scale. It seems that this particular dynamic has also been shifted to the way in which companies operate.
The intention behind the creation of platforms such as Instagram, Facebook as well as Twitter may have initially been to enable story-telling and interpersonal connections. However, they have since evolved in order to become fundamental marketing tools.
In a digital era, those businesses which understand not only the potential of social media marketing but also how to effectively apply it will ensure that they can keep up with the accelerated pace of digitalisation.
We Are A Society Which Is Driven By Digital Technology
Such is the impact of digital that there are countries where citizens don’t have running water however own smartphones. Digital marketing and digitalisation has an incredible influence on people’s interactions, work, purchases as well as life habits. As such, companies today are requested to have a firm grasp on how best to utilise the digital universe in order to maximise their brand awareness as well as impact.
Not anyone industry has experienced the revolution and disruption of technology more than marketing. In the past decade, digital marketing has transformed how businesses develop and implement marketing strategy. Where once television, print, radio, billboards and direct mail dominated the industry, the emphasis now is on reaching consumers through the digital world.