Online shopping has been an expanding industry for two decades now. The COVID-19 pandemic significantly speeded up its already impressive expansion. In the US alone, ecommerce retailers made more than $430 billion in 2020. As this sector has expanded, competition among its constituent businesses has increased, of course, however savvy digital marketing and its wide range of tools and tactics can give a competitive edge. This, particularly in conjunction with an overall strategy, creates an outstanding customer experience.
Simply put, digital marketing tactics can assist with increasing awareness of your brand. Successful campaigns not only produce leads, but they also drive qualified traffic to a website. This means meaning your products and services are seen by prospective customers who have already shown an interest in them. Of course, the main objective remains converting such interest into sales.
Digital Marketers Level The Online Playing Field
Gone are the days when business owners welcome the notion that digital marketing is only for the likes of multinationals – in addition to large corporations – which have the sufficient resources needed to mount an online marketing campaign. Actually, digital marketing levels the playing field, offering SMMEs the opportunity to play against the big boys as well as draw their share of targeted traffic.
With digital marketing, SMMEs now have the resources to carry out the sales and marketing processes that were previously available just to large corporations. Without a call centre, small businesses are able to engage effectively with multiple customers, even to customers from any parts of the globe even if they don’t have physical shops or branches in these locations.
Advertising Increases Foot Traffic
For brick-and-mortar businesses, advertising in newspapers, magazines, television as well as radio can pick up more customers in the door.
Digital Marketing Delivers Conversions
Businesses who market products and services online measure success based on the percentage rate of inbound traffic are converted into leads, subscribers or sales, dependent on the intended aims of your website.
Without conversion, all your website traffic would mean nothing. All your marketing efforts will just go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimisation, making it a top priority above everything else.
Advertising Generates Leads
For B2B organisations, advertising can fill your sales funnel and assist you with getting more leads for your sales force who will follow up on them.
