Some argue that a brand-customer relationship starts as soon as the potential customer hears about, or is exposed to, the brand. This means that most of these relationships are one-sided (at least initially). This means that everything about the brand – especially the communication and content it puts into the…
Digital Marketing Blog
Who is your brand? What does your logo say about it? How about the colours you chose when first establishing your brand’s online presence? A company’s brand has become a serious make-or-break factor in its marketplace success. Brands that do not succeed in capturing the attention, as well as hearts…
Before looking at the HOW of brand leverage, it pays to give thought to the WHY. In other words, what are you anticipating to achieve by leveraging your brand? The most common reason is to reach more people with brand messages, which will hopefully increase leads. Other reasons to leverage…
Marketing and advertising technologies have come along in massive leaps and bounds in the last three decades. What is possible now was complete science fiction as far back as the 1980s. Technology brings change, and there is not an industry on the planet immune to change. The best we can…
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