Digital Marketing Blog

DSM Digital School of Marketing - customer
How To Create A Relationship Between Your Brand And Your Customer
Some argue that a brand-customer relationship starts as soon as the potential customer hears about, or is exposed to, the brand. This means that most of these relationships are one-sided (at least initially). This means that everything about the brand – especially the communication and content it puts into the…
DSM Digital School of Marketing - brand identity
What Are Brand Identity Traps?
Who is your brand? What does your logo say about it? How about the colours you chose when first establishing your brand’s online presence? A company’s brand has become a serious make-or-break factor in its marketplace success. Brands that do not succeed in capturing the attention, as well as hearts…
DSM Digital School of Marketing - brand
What Is The Ideal Method For You To Leverage Your Brand?
Before looking at the HOW of brand leverage, it pays to give thought to the WHY. In other words, what are you anticipating to achieve by leveraging your brand? The most common reason is to reach more people with brand messages, which will hopefully increase leads. Other reasons to leverage…
DSM Digital School of Marketing - digital marketing industry
What’s The Future Scope Of The Digital Marketing Industry?
Marketing and advertising technologies have come along in massive leaps and bounds in the last three decades. What is possible now was complete science fiction as far back as the 1980s. Technology brings change, and there is not an industry on the planet immune to change. The best we can…

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