Who is your brand? What does your logo say about it? How about the colours you chose when first establishing your brand’s online presence? A company’s brand has become a serious make-or-break factor in its marketplace success. Brands that do not succeed in capturing the attention, as well as hearts of target audiences, are doomed to coasting by instead of growing exponentially. Very often, there are factors at play that business owners are completely unaware of. One of these factors is the existence of identity traps, which we discuss below:
Identity Trap Defined
The ultimate goal is to build an air of positivity around your brand, where anyone who encounters the brand has a positive experience at every touchpoint. This being said, sometimes brand elements are perceived incorrectly – or not in the way the brand hopes for – which could alter the meaning completely and might even end up causing a negative reaction among target audiences. In a nutshell, brand identity traps occur when target audiences attribute the wrong meaning to certain brand elements; which are often not possible to change overnight.