Advertising depends on a few core elements being correctly used to define its effectiveness. The proposition is that advertising should deliver a message that has impact, engagement, relevance and retention on a target group of individuals. The message is effective if it is noticed, viewed, understood and creates an action…
Digital Marketing Blog
The ability to develop clear, concise and informative briefs is an important skill for persons aspiring to careers in the marketing and advertising industry. As briefs for advertising material or activities are normally based on specifications provided by a person other than the person that must develop the brief, it…
The rise of machine learning and automation has completely revolutionised customer services. Before, organisations needed actual people to communicate with customers and stakeholders. Everything was put on paper or traditional media channels, and the efficacy of these public relations activities was rather difficult to track. Today, automation and programmable chatbots…
Hiring a marketing agency is easy. There are so many different agencies out there, and they’ve all got cool logos. What they might not have are the traits needed to gel well with you over time. After all, marketing is about the long game. You want to partner with a…
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