Digital Marketing Blog

DSM Digital School of Marketing - mobile marketing
Mobile Marketing Tips That Work 
More than 60% of the South African population owns a mobile phone and approximately 40% own a smartphone. This is one of the main reasons why brands are gravitating towards mobile as a channel for advertising. If you want to start experimenting with mobile marketing then the following tips are for you.   Mobile Marketing advise Mobile–Friendly…
DSM | Digital School of Marketing - Pay Per Click Advertising
How Does Pay Per Click Advertising Work?
Pay Per Click Advertising (PPC) plays a very significant role when it comes to online and digital marketing. It’s one of the most popular marketing objectives today and it requires the advertiser to only pay once someone has clicked on his or her specific advert. Before we dig deeper into…
DSM Digital school of marketing - Google Analytics
Understanding The Power Of Google Analytics
There is no doubt in any marketing expert’s mind that Google Analytics is arguably one of the most powerful digital marketing tools available today. Not to mention that it’s completely free. Today, digital marketing forms a big part of most companies’ roadmap to success. Google Analytics can be seen as…
DSM Digital School of Marketing - skills development
The Importance of Skills Development is the Digital Marketing Space
At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locally in skills development. The industries that were…

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