Digital Marketing Blog

DSM Digital School of marketing - email segmentation
Why Email Segmentation Is The Key To Successful Email Marketing
You know the gist when it comes to email marketing but what are these lists, segments and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly?…
DSM Digital School of marketing - small business
The Importance of Understanding Digital Marketing for Small Business
Digital marketing allows small business owners to develop marketing strategies that can compete equally with big brands. Putting such a strategy in place will see the business gain traction with a greater brand awareness push to consumers. Unfortunately, not many owners of small businesses make use of online digital marketing…
DSM Digital School of marketing - career paths
What Career Paths are Open to You as a Digital Marketer?
The career paths that are lying in wait as a digital marketer are astounding. So, if this is the path you, then the Digital School of Marketing has a variety of Digital marketing Courses that are designed for a variety of marketing disiplines. There are so many ways you can…
DSM Digital school of marketing - influencer
Find the Right Influencer for your Brand
How to find the right influencer for your brand In the past couple of years, there have been various predictions about influencer marketing. Some have predicted that this type of digital marketing strategy is dead while others say we’ve yet to see the full power of the influencer. According to…

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