Assets that are synonymous with include emails, brochures, sales letters, blog posts, website content, videos and images. These pieces of content can be used in various types of marketing campaigns. This applies whether you’re talking about traditional media sources or digital marketing techniques. The specific types of marketing assets you…
Digital Marketing Blog
Not only is digital marketing an up-and-coming field as way that people shop is moving towards the internet more and more, if your organisation is operating on a shoe-string budget digital marketing is also a good marketing option for you as it’s very cost effective. Here’s why. The costs associated…
“The core [to good native advertising] is a clear understanding of the target group’s interests. If you know these, it is much easier to define the right content, the channels, the formats you need for a successful campaign.” Karsten Krämer, Director, C3 The term ‘native advertising’ is about using paid…
As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018 edition of the Marketing Agency Growth Report, a total of 37% of survey respondents felt that they are not confident in their digital marketing agency’s capability to draw in the…
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