As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018 edition of the Marketing Agency Growth Report, a total of 37% of survey respondents felt that they are not confident in their digital marketing agency’s capability to draw in the ideal client for the business.
In addition, a staggering 33% of survey respondents stated that they are not confident that their digital marketing agency can produce sufficient leads at. The trouble that many experience is that understanding Google AdWords is exceptionally complicated. This is because there are so many metrics to keep tabs on. Thus figuring out whether or not you’re getting it right is not as easy as it looks.
What is a good click-through rate?
A ‘click-through rate’ (or CTR as it is abbreviated) is hugely significant for advertisers. This is because on most pay-per-click (PPC) platforms – which include Google Ads (which was previously known as Google AdWords) and Bing Ads – the CTR helps to determine both the business’ ad rank in addition to the cost per click. In other words, the higher your CTR is, the better your ranking and the lower your costs for PPC advertising.
How is a CTR calculated?
A click-through rate is the percentage of total ad views that result in clicks. It is one of the most salient factors in Google’s Quality Score formula. Google makes use of the Quality Score to determine both your ad position and actual cost per click.
What’s A Good Click Through Rate In AdWords?
Common Click-Through Rates in Google Ads Per Industry
Your perfect ad click-through rate takes time to figure out. It’s not the same for everyone. This is because average CTR depends on such factors as your industry and keywords in addition to how competitive these two are.