How can I increase the click-through rates for my digital ads?

DSM Digital school of marketing - click-through rates

As digital marketers, we’re always thinking about the best manner in which to target our potential customers. In the 2018 edition of the Marketing Agency Growth Report, a total of  37% of survey respondents felt that they are not confident in their digital marketing agency’s capability to draw in the ideal client for the business.

In addition, a staggering 33% of survey respondents stated that they are not confident that their digital marketing agency can produce sufficient leads at. The trouble that many experience is that understanding  Google AdWords is exceptionally complicated. This is because there are so many metrics to keep tabs on. Thus figuring out whether or not you’re getting it right is not as easy as it looks.

What is a good click-through rate?

A ‘click-through rate‘ (or CTR as it is abbreviated) is hugely significant for advertisers. This is because on most pay-per-click (PPC) platforms – which include Google Ads (which was previously known as Google AdWords) and Bing Ads – the CTR helps to determine both the business’ ad rank in addition to the cost per click. In other words, the higher your CTR is, the better your ranking and the lower your costs for PPC advertising.

How is  a CTR calculated?

A click-through rate is the percentage of total ad views that result in clicks. It is one of the most salient factors in Google’s Quality Score formula. Google makes use of the Quality Score to determine both your ad position and actual cost per click.

What’s A Good Click Through Rate In AdWords?

Common Click-Through Rates in Google Ads Per Industry

Your perfect ad click-through rate takes time to figure out. It’s not the same for everyone. This is because average CTR depends on such factors as your industry and keywords in addition to how competitive these two are.

DSM Digital school of marketing - click-through rates

Nevertheless, it’s very useful to have some general guidelines for starting your Google Ads campaign.

The mean CTR across all industries in Google Ads is 1.91% on the search network. It is 0.35% on the display network. A good click-through rate is better than an average one. This means that you should be looking to beat your industry benchmarks. Click-through rates which are high not only lead to high Quality Scores but they also correlate with higher conversion rates.

How can you improve your click-through rate

Here are some of the ways that can be used in order to improve your click-through rate:

  1. Generate urgency with countdown timers
  2. Use ad extensions to increase visibility
  3. Use symbols to get attention
  4. Put the main keyword you’re bidding on in the URL of your ad
  5. Call your readers to action to get the click
  6. Before writing a word of ad copy, get to know your audience

There is no magic formula to increasing your click-through rate. There are certain general guidelines that you can follow, however, should these tips not work in the way that you need them to you’ll need to make the necessary adjustments to make sure that they have the effect that you want.

Get in touch with the Digital School of Marketing

In order to be able to make sure that you know about how to adjust your ad copy in order to get the results that you want, you’re going to need to know about best-practice digital marketing techniques. The Digital School of Marketing’s Digital Marketing Course is just the qualification to help you understand this! For more information, please visit our website.

DSM Digital School of Marketing Digital Marketing course registration